EAN: 9783658089993

THE ROLE OF FEAR FOR ENTREPRENEURIAL VENTURE CR...

Based on theory and an empirical survey  Philipp K. Berger measures the amount of fear for
different groups of entrepreneurs. He draws parallels to Prospect Theory revealing the
components of fear and shows  that entrepreneurial fear is a rather rational subconscious
evaluation of the situation. Furthermore  he identifies the root causes of this fear - the fear
of failure - and the underlying reasons  why potential entrepreneurs think they might fail. A
comparison to actual company failure shows  that potential entrepreneurs both over-rate certain
potential pitfalls and under-estimate other blind spots. The attributes of the individuals also
have an influence on their fear  clustering them into rather fearful and rather fearless
entrepreneurs. Based on the generated insights  the book concludes with concrete
recommendations to improve the entrepreneurial activity in a country.

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