EAN: 9783658379063

EMPIRICAL SOCIAL RESEARCH - MICHAEL HÄDER KARTO...

Social science methods such as surveys  observations and content analyses are used in market
research  studies of contemporary history  urban planning and communication research. They are
all the more needed by sociologists and empirically working political scientists. Whether in
the context of evaluating a prevention programme or for surveying health behaviour or for a
study on social mobility  the confident handling of the social science instruments is always a
prerequisite for obtaining reliable results. This book provides important information for users
and developers of these instruments. It deals with the theoretical foundations of the methods 
the steps in the conception and implementation of a project  the many variants of data
collection  the methods to be used in the selection of study units  as well as the principles
to be observed in the evaluation and documentation of the findings. With the help of numerous
examples  a particularly clear presentation is achieved.In the fourth  updated edition  river
sampling has now been included in the selection process  digital methods are increasingly
presented and  against the background of the new data protection regulation  research ethics
and data protection are also updated.

Aktuelle Preise zur EAN 9783658379063

Produktinformationen zur 9783658379063