Design products are often short-lived consumption boosters. "Swiss Made" products however
sell because of their timeless design often influenced by the ideas of the Bauhaus and their
excellent quality - whether watches furniture or even typefaces. They are the result of a
design attitude that has shaped Swiss everyday culture since the 20th century until today. In
addition to functionality the designers always thought about precision and reliability and
made the products suitable for the world market. The international success of the 50 design
icons with the Swiss seal of origin presented in this publication is based on credibility. They
are introduced by texts on their creation and evolution as well as a portrait of the respective
designer brand they bear witness to the spirit of Swiss design work. Swiss Design not only
reflects the success of individual companies but also a social consensus.
