EAN: 9783732378104

THE RISK MANAGEMENT IN CROWDFUNDING - XIAOSHUAI...

This book gives an introduction of the new funding model crowdfunding  which describes the
fund-raising through numerous individuals via online intermediaries. During the financial
crisis  traditional financing channels tighten up on their investments  Funding for innovative
business projects  for small and medium sized enterprises become more difficult  crowdfunding
becomes a feasible solution. Ordinarily crowdfunding is used in the initial funding or
early-stage financing  both involve in high risks. Crowdfunding industry is still in its
infancy  appropriate stakeholders' protection mechanism not only benefits entrepreneurs and
investors  but also has great significance for the industry itself.The content is structured
with into 2 main parts  the first part gives a concise overview about the Internet-based
financial industry and introduced the basic concept  characteristics of crowdfunding and an
overview of the current regulatory state from three dynamic markets: US  Europe and China  to
introduce industrial environment from macro-economic perspective. The following part leads into
risk management theory and introduces specific risks in crowdfunding  it tries to answer the
research question How could crowdfunding platforms reduce risks for its participants? with
selected cases and interviews with industrial insiders.

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