EAN: 9783739832180

COMMUNICATIONS GUIDE FOR STARTUPS - LYDIA PREXL

Turning communication into your startup's biggest asset Nine out of ten startups fail. One
cause of failre is bad communication - both externally and internally. Yet there is little
systematic advice on how startups and scale-ups can overcome this challenge and inspire all
stakeholders around the company's vision  values  and offering. This book closes this gap -
with seventy experts sharing their learnings and experiences. It is a guide for all curious to
learn more about how to win customers  investors and new talent through a convincing narrative
covering external  internal  social media and leadership communication. A book for
communication professionals and anyone who wants to learn more about successful communication
in the startup world.

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