The 4Ps in Marketing-Mix - Werner Pepels Kartoniert (TB)

The 4 Ps in Marketing-Mix are part of each marketer's basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix:°°°°- Product policy (product marketing performance mix and program design) °°°°- Pricing policy (countervalue mix and effective pricing) °°°°- Promotion policy (classical advertising online media mix and non-classical advertising) °°°°- Placing policy (distribution mix and sales operations).°°°°Theory-based explanations are combined with practice-oriented applications. In accordance with the chosen perspective the exam ples given refer to the German market situation. The text is supported by numerous illustrations in overview form.°°The textbook is aimed at students of business administration (BWL) with a focus on marketing. In particular it is also intended for foreign students who want to learn more about the marketing mix in a language they are familiar with as well as for marketing managers with an international background and or English as their working language.