EAN: 9783844085655

BERICHTE AUS DER BETRIEBSWIRTSCHAFT CAUSES OF...

This dissertation investigates the causes of the bullwhip effect by conducting a systematic
literature review and two empirical studies. The bullwhip effect is characterized by a
distortion of demand information that propagates in the upstream direction of supply chains 
causing severe inefficiencies such as excessive inventory investment and lost sales. Previous
research has already produced numerous publications on the bullwhip effect  especially on its
causes  but a systematically derived up-to-date compilation of the causes is missing in the
literature. Therefore  in the first part of this dissertation  the causes of the bullwhip
effect were systematically compiled from existing publications and inductively categorized. The
second part of the dissertation addresses the observation that individuals differ greatly in
decision-making and add to the bullwhip effect to varying degrees. To contribute to the
literature on why and how decision-makers behave differently in a supply chain context  two
laboratory studies were conducted examining the relationship between thinking orientation
(holistic versus analytic) and the bullwhip effect.

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