EAN: 9783948580438

PARALLELWELTEN - MARTIN RECKE TASCHENBUCH

Parallelwelten (parallel worlds) are worlds invisible to anyone not part of them. More and more
our reality is defined through digital products  which afford us infinitely more freedom than
in the analogue past. But increased choice has also heightened our susceptibility to
manipulation. Filter bubbles  fake news and alternative facts are just data that can be easily
and cheaply manipulated. We now live in multiple realities that are increasingly losing touch
with each other. Reality has been turned into bits. Or is it the other way around? The digital
world increasingly defines  controls and governs the analogue world. Tech companies buy and
sell the raw data of human experience. Our human behaviour is turned into data  which is
processed into information and then manipulated and fed back into our information diet to
control our behaviour. Data is the raw material  and information - not content - is king.
Information even defines reality. This book investigates these parallel worlds from different
angles: technological  corporate  scientific  cultural  economic and political. It doesn't view
tech as an end in itself and something the rest of the world simply must adapt to. Instead  it
asks how tech can solve real problems and make the world not a worse place  but a better one.

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