EAN: 9783954893089

GROWTH MARKET CHINA HOW EUROPEAN COMPANIES MANA...

This research presents a wide spectrum of relevant information which is required for the market
expansion of western based companies to China. China has developed from an outsourced assembly
line of foreign companies into an attractive sales market. The pure size of its population and
the strong increase of its middle class offer good opportunities for western companies. The
focus of this research is on the delegation of decision power from the head office towards the
local subsidiary. This includes the aspects of the various market entry possibilities 
leadership styles  organisational structures  cultural differences and the attractiveness of
the employer. Additionally  also sensitive topics  such as corruption and intellectual property
are discussed. In sum  this research identifies the contemporary issues managers of European
companies in China are facing  and discuss them in respect of the existing literature of
management. As a result  this research has become a handbook for foreign managers in China.

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