EAN: 9783954893201

STORIES OF CHANGES FROM OPEN DIARIES THE JOINT ...

Many studies have underlined the high prevalence of child marriage in Ethiopia  particularly in
the Amhara region  and their devastating effects on the mental and physical health of the girls
involved. This qualitative research aims to investigate the effectiveness of multimedia
messaging including radio and print messaging  face-to-face group discussions as well as
interactions with a radio station in altering people s perception of child marriage. By
analysing reflection statements in group diaries  the study identifies changes in the Knowledge
Attitude and Practices (KAPs) concerning child marriage of a multimedia audience in three
districts of the North Gondar Zone in the Amhara region. The study contains a comprehensive
literature review  comprising several findings regarding the magnitude of child marriage
practices. Using the hybrid qualitative method of thematic analysis  it highlights important
features and drawbacks of potential approaches to mobilising the community against child
marriage. Moreover  a detailed description of multimedia intervention procedures is included 
which can serve as a guideline for media practitioners and social development initiatives.

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