EAN: 9783954894475

NEW WAYS OF REACHING OUT TO END USERS RETAILING...

The author has highlighted important aspects of RETAILING. For the last ten years  retailing in
India has been continuously expanding its horizons from a small haatdi  a filthy kirana store 
to multi operational  well organised SUPERMARKETS. Today  the Indian retail industry is one the
largest in the world and is estimated to be worth over 450 billion USD. Due to this rapid
growth in Indian retailing  global giant retailers like WAL-MART  GAP  and TESCO are trying to
penetrate the Indian market. This book is addressed to students enrolled for Marketing at
undergraduate levels.

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