EAN: 9783960670513

A STUDY ON THE USAGE OF INTERNET BY WORKING WOM...

The internet is a system of enormous technical and social complexity. It comprises a gigantic
but almost invisible universe that includes thousands of networks  millions of computers  and
billions of users around the world. The internet has widened its reach among people by taking
them away from just using it for emails and chat rooms to giving them more alternative media
tools to use from. It has given power to the masses to speak about their rights  share their
views on particular topics or events  and showcase their abilities to the world. It also
provides an opportunity to learn an endless amount of different things  viz. different
languages  cuisines  arts  crafts  and much more. The internet can be whatever we make of it.
We can shape and form it. But most importantly  we can use it to connect people  communities 
and countries around the world. In 2014  India was the third-largest online market with more
than 198 million internet users  ranked only behind China and the United States and declaring
itself as a market not to be ignored on the global stage. Furthermore  men dominated internet
usage with 61 percent  while only 39 percent of women used it. The average daily online usage
in India amounted 5.1 hours. There are 345 million users in India  counted in January 2016.
With the growing needs of humans  it has become a challenge for women to fulfill all their
responsibilities and to perform all their roles at the same time. Therefore  their dependency
on family members  helpers maids  friends  neighbors  and the media has increased. Media here
includes print (i.e. newspaper  magazine  tabloids)  electronic (i.e. television  radio)  and
new media (i.e. internet and mobile technology). This study evaluates how the internet can help
working women to perform their household responsibilities.

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