EAN: 9780007284870

BAD SCIENCE - BEN GOLDACRE KARTONIERT (TB)

Guardian columnist Dr Ben Goldacre takes us on a hilarious  invigorating and informative
journey through the bad science we're fed by the worst of the hacks and the quacks! When Dr Ben
Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath  releasing her
toxins into the water and turning it brown  he thought he'd try the same at home. 'Like some
kind of Johnny Ball cum Witchfinder General'  using his girlfriend's Barbie doll  he gently
passed an electrical current through the warm salt water. It turned brown. In his words:
'before my very eyes  the world's first Detox Barbie was sat  with her feet in a pool of brown
sludge  purged of a weekend's immorality.' Dr Ben Goldacre is the author of the 'Bad Science'
column in the Guardian and his book is about all the 'bad science' we are constantly bombarded
with in the media and in advertising. At a time when science is used to prove everything and
nothing  everyone has their own 'bad science' moments -- from the useless pie-chart on the back
of cereal packets to the use of the word 'visibly' in cosmetics ads.This book will help people
to quantify their instincts -- that a lot of the so-called 'science' which appears in the media
and in advertising is just wrong or misleading. Satirical and amusing -- and unafraid to expose
the ridiculous -- it provides the reader with the facts they need to differentiate the good
from the bad. Full of spleen  this is a hilarious  invigorating and informative journey through
the world of 'bad science'.

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