EAN: 9780060516406

JIM COLLINS - GEBRAUCHT BUILT TO LAST SUCCESSFU...

Drawing upon a six-year research project at the Stanford University Graduate School of Business
James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies
and studied each in direct comparison to one of its top competitors. They examined the
companies from their very beginnings to the present day -- as start-ups  as midsize companies 
and as large corporations. Throughout  the authors asked: "What makes the truly exceptional
companies different from the comparison companies and what were the common practices these
enduringly great companies followed throughout their history?" Filled with hundreds of specific
examples and organized into a coherent framework of practical concepts that can be applied by
managers and entrepreneurs at all levels  Built to Last provides a master blueprint for
building organizations that will prosper long into the 21st century and beyond.

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