EAN: 9780190330026

HOW BRANDS GROW - JENNI ROMANIUK BRYON SHARP GE...

This book will change the way you think about marketing forever.   Following the success of
international bestseller How Brands Grow: What Marketers Dont Know  How Brands Grow Part 2
takes readers further on a journey to smarter  evidence-based marketing.    How Brands Grow
Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that
provide a consistent roadmap for brand growth  and improved marketing productivity. This
revised edition includes updates to all chapters and the addition of a new chapter  'Getting
Down to Business-to-Business Markets'.

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