Global warming has reached terrifying heights of severity human consumption has caused the
extinction of countless species and neoliberalism has led to a destructive divide in wealth and
a polarization of mainstream politics. The climate crisis demands action. Your planet needs
you! Can we shop our way out of a crisis? Will technology save the day? What does it mean to be
a citizen and not a consumer? Are the real solutions inside of us? Who Cares Wins provides a
plethora of solutions guaranteed to inspire and create lasting global change. Lily Cole has met
with some of the millions of people around the world who are working on creative innovative
solutions to our biggest challenges and are committed to creating a more sustainable and
peaceful future for humanity. Embracing debate and exploring issues from fast fashion to fast
food farming to plastic waste renewable energy to gender equality the book features
interviews with diverse voices from entrepreneurs like Stella McCartney and Elon Musk to
activists such as Extinction Rebellion co-founder Dr Gail Bradbrook Farhana Yamin Isabella
Tree Putanny Yawanawa and Alice Waters to offer a beacon of possibility and celebrate the joy
and power of collective global creativity in challenging times.Who Cares Wins is a rousing call
to action that will instil hope and leave you feeling equipped with the solutions and practical
steps needed to make a difference. We are the ancestors of our future: a generation that will
either be celebrated for its activism or blamed for its apathy.__________________It is time for
us to choose solutions over despair to act now and create a better future.'It's a positive
useful book - how to make choices. We need to get governments on board. I wish Lily was world
controller' Vivienne Westwood fashion designer and founder of Vivienne Westwood Ltd'A welcome
and thorough overview of some of the many aspects of the crisis humanity is now facing
alongside the visionary possibilities for change at our fingertips. If we don't act it isn't
for lack of good ideas' Dr Gail Bradbrook co-founder of Extinction Rebellion'Your book is
golden like you' Patti Smith
