EAN: 9780241481981

ALIEN THINKING - CYRIL BOUQUET JEAN-LOUIS BARSO...

How do you come up with ideas that change the world? ________________­­­­­­­­­­­­­­­­­­­­­­­
This bold and inspiring new book argues that everyone who made leaps of creative genius -
whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in
common  they all thought like ALIENs. Distilling over a decade of research into a fascinating
journey through history  science and business  Bouquet  Barsoux and Wade reveal that there are
five patterns of thinking that distinguish true innovators from the rest of us  Attention 
Levitation  Imagination  Experimentation and Navigation. But  crucially  they show how
utilising this model will help you solve any complex problem and come up with ground-breaking
ideas of your own. ________________­­­­­­­­­­­­­­­­­­­­­­­ 'Stuck in innovation stagnation?
Read this brilliant book  and you'll break free from it' Rolf Dobelli  author of the
million-copy bestseller The Art of Thinking Clearly 'A sharp critique of the conventional
wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap  New
York Times-bestselling author of Sprint

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