EAN: 9780241481981

ALIEN THINKING - CYRIL BOUQUET JEAN-LOUIS BARSO...

How do you come up with ideas that change the world?   ________________­­­­­­­­­­­­­­­­­­­­­­­
This bold and inspiring new book argues that everyone who made leaps of creative genius -
whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in
common  they all thought like ALIENs.   Distilling over a decade of research into a fascinating
journey through history  science and business  Bouquet  Barsoux and Wade reveal that there are
five patterns of thinking that distinguish true innovators from the rest of us  A ttention  L
evitation  I magination  E xperimentation and N avigation. But  crucially  they show how
utilising this model will help you solve any complex problem and come up with ground-breaking
ideas of your own.    ________________­­­­­­­­­­­­­­­­­­­­­­­   'Stuck in innovation
stagnation? Read this brilliant book  and you'll break free from it' Rolf Dobelli  author of
the million-copy bestseller The Art of Thinking Clearly   'A sharp critique of the conventional
wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap  New
York Times -bestselling author of Sprint

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