EAN: 9780241976630

HOW TO SPEAK MACHINE - JOHN MAEDA KARTONIERT (TB)

John Maeda is one of the world's preeminent thinkers on technology and design  and in How to
Speak Machine  he offers a set of simple laws that govern not only the computers of today  but
the unimaginable machines of the future. Machines are already more powerful than we can
comprehend  and getting more powerful at an exponential pace. Once set in motion  algorithms
never tire. And when a program's size  speed and endlessness combine with its ability to learn
and transform itself  the outcome can be unpredictable and dangerous. Take the seemingly
instant transformation of Microsoft's chatbot into a hate-spewing racist  or how
crime-predicting algorithms reinforce racial bias. How To Speak Machine provides a coherent
framework for today's product designers  business leaders and policymakers to grasp this brave
new world. Drawing on his wide-ranging experience from engineering to computer science to
design  Maeda shows how businesses and individuals can identify opportunities afforded by
technology to make world-changing and inclusive products while avoiding the pitfalls inherent
to the medium.

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