EAN: 9780593086322

HOW TO SPEAK MACHINE - JOHN MAEDA KARTONIERT (TB)

Visionary designer and technologist John Maeda defines the fundamental laws of how computers
think  and why you should care even if you aren't a programmer.Maeda is to design what Warren
Buffett is to finance. --Wired John Maeda is one of the world's preeminent interdisciplinary
thinkers on technology and design. In How to Speak Machine  he offers a set of simple laws that
govern not only the computers of today  but the unimaginable machines of the future. Technology
is already more powerful than we can comprehend  and getting more powerful at an exponential
pace. Once set in motion  algorithms never tire. And when a program's size  speed  and
tirelessness combine with its ability to learn and transform itself  the outcome can be
unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot
Tay into a hate-spewing racist  or how crime-predicting algorithms reinforce racial bias. How
to Speak Machine provides a coherent framework for today's product designers  business leaders
and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from
engineering to computer science to design  Maeda shows how businesses and individuals can
identify opportunities afforded by technology to make world-changing and inclusive
products--while avoiding the pitfalls inherent to the medium.

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