EAN: 9780316679077

MALCOLM GLADWELL - GEBRAUCHT THE TIPPING POINT ...

The tipping point' is that magic moment when an idea  trend or social phenomenon crosses a
threshold  tips  and spreads like wildfire. Just as a sick individual in a crowded shop can
start an epidemic of the flu  so too can a small but precisely targeted push cause a fashion
trend or a new restaurant to take off overnight -or a dramatic reduction in crime  as happened
in New York after graffiti was removed from subway trains.Malcolm Gladwell brilliantly shows
how easy it is to cause group behaviour to tip by making small changes in our immediate
environment - a profoundly hopeful idea that demonstrates how one imaginative person  applying
a well-placed lever  can move the world. This is a book which should be read by everyone in
business  politics  marketing  advertising and anyone interested in trends  fashion  fads and
human behaviour. That is  all of us.

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