'Malcolm Gladwell explores the watershed moments that define this new age of societal
upheaval...with curiosity and humor' TIME Magazine Gladwell gives us a sort of interactive
nonfiction not unlike a detective story... The match that so elegantly graced the cover of The
Tipping Point is now on fire' Wall Street Journal Twenty-five years after the publication of
his groundbreaking first book Malcolm Gladwell returns with a brand new volume that reframes
the lessons of The Tipping Point in a startling and revealing light Why in the late 1980s
and early '90s did Los Angeles become the bank robbery capital of the world? What is the magic
third and what does it have to do with racial equity? What do big cats and clusters of teen
suicide have in common? These are just some of the questions Malcolm Gladwell addresses in this
new work which revisits the phenomenon of epidemics and examines the ways in which we have
learned to tinker with and manipulate the spread of ideas viruses and trends-sometimes with
great success sometimes with disastrous consequences. Gladwell shows that-whether in
neighbourhoods schools zoos or conference rooms-today's epidemics are no longer singular
occurrences but turbocharged versions of their earlier counterparts. Tipping points he
explains play a much bigger role in our lives now than ever before. With this provocative and
fascinating new book we can meet them in novel and innovative ways.
