EAN: 9780349418858

FLIP THE SCRIPT - OREN KLAFF KARTONIERT (TB)

This book will change the way you think about persuasion  and have you closing deals in no
time. These days  it's just not enough to make a great pitch. Over decades of being marketed 
pitched  sold (and lied) to  we've grown resistant to sales persuasion. The moment we feel
pressured to buy  we pull away. And if we're told what to think  our defences go up. That's why
Oren Klaff  bestselling author of Pitch Anything  has devised a new approach to persuasion
based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on
your buyer  guide them to discover it on their own and they will get excited about it. In Flip
the Script  Klaff breaks down this insight into a series of actionable steps packed with
examples of the long-shot and hilarious deals that Klaff has pulled off for the most
entertaining  informative masterclass in dealmaking you'll find anywhere. 'In Flip the Script
Oren Klaff gives readers powerful tools that will help them get what they want . . . his
techniques will show you how to create an entirely different dynamic. A game-changing read'
Daymond John  co-star of Shark Tank and author of The Power of Broke and Rise and Grind 'Oren
Klaff is one of the most engaging writers in the business world today. Flip the Script is
hugely entertaining - you'll find yourself eagerly turning the pages . . . then suddenly look
up and realise he's just taught you a whole new set of complex sales techniques  and somehow
made it fun' Matthew Dixon  co-author of The Challenger Sale

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