EAN: 9780470521168

BEHIND THE CLOUD - MARC BENIOFF CARLYE ADLER GE...

How did salesforce.com grow from a start up in a rented apartment into the world's fastest
growing software company in less than a decade? For the first time  Marc Benioff  the visionary
founder  chairman and CEO of salesforce.com  tells how he and his team created and used new
business  technology  and philanthropic models tailored to this time of extraordinary change.
Showing how salesforce.com not only survived the dotcom implosion of 2001  but went on to
define itself as the leader of the cloud computing revolution and spark a $46-billion dollar
industry  Benioff's story will help business leaders and entrepreneurs stand out  innovate
better  and grow faster in any economic climate. In Behind the Cloud  Benioff shares the
strategies that have inspired employees  turned customers into evangelists  leveraged an
ecosystem of partners  and allowed innovation to flourish.

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