EAN: 9783319639932

INDUSTRY TRENDS IN CLOUD COMPUTING - DAVID DEMP...

Exploring the Cloud Computing (CC) commercial landscape as it matures  this book asserts that
the key ingredient in sustaining the Software as a Service (SaaS) business model is
subscription renewal. Chronicling the evolution and future trajectory of the CC concept  the
authors examine the new paradigm it is creating for the distribution of computer software
applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally
changing the revenue expectations and business model for the application software industry  and
impacting on how SaaS providers pursue  acquire and retain B2B clients. Securing SaaS
subscription renewal is critical to the survival and prosperity of this business as attrition
can have a significant impact on the financial viability of SaaS businesses based on this
model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions
delivered through the CC channel  the primary research presented in this book seeks to examine
the key drivers behind the B2B SaaS subscription renewal decision and  in doing so  to explore
the recurring revenue framework for the Cloud SaaS business.

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