EAN: 9781914484445

THE DARK CLOUD - GUILLAUME PITRON GEBUNDEN

A gripping new investigation into the underbelly of digital technology  which reveals not only
how costly the virtual world is  but how damaging it is to the environment. If digital
technology were a country  it would be the third-highest consumer of electricity behind China
and the United States. Every year  streaming technology generates as much greenhouse gas as
Spain ¿ close to 1 per cent of global emissions. One Google search uses as much electricity as
a lightbulb left on for up to two minutes. It turns out that the `dematerialised¿ digital world
essential for communicating  working  and consuming  is much more tangible than we would like
to believe. Today  it absorbs 10 per cent of the world¿s electricity and represents nearly 4
per cent of the planet¿s carbon dioxide emissions. We are struggling to understand these
impacts  as they are obscured to us in the mirage of `the cloud¿. The result of an
investigation carried out over two years on four continents  The Dark Cloud reveals the anatomy
of a technology that is virtual only in name. Under the guise of limiting the impact of humans
on the planet  it is already asserting itself as one of the major environmental challenges of
the twenty-first century.

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