EAN: 9780552178297

MASTERS OF SCALE - REID HOFFMAN JUNE COHEN DERO...

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to
scaling a successful business isn't talent  network or strategy. It's an entrepreneurial
mindset - and that mindset can be cultivated.Behind the scenes in Silicon Valley  Reid Hoffman
(founder of LinkedIn  investor at Greylock) is a sought-after advisor to heads of companies and
heads of state. On his podcast Masters of Scale  he sits down with an all-star list of
visionary founders and leaders  digging into the surprising strategies that power their growth.
In this book  he draws on their most riveting  revealing stories - as well his own experience
as a founder and investor - to distil the counterintuitive secrets behind the most
extraordinary success stories of our times.Here  Hoffman teams up with Masters of Scale's
executive producers to offer a rare window into the entrepreneurial mind. They share surprising
never-before-told stories from leaders of the world's most iconic companies  including Apple 
Nike  Netflix  Spotify  Starbucks  Google  Instagram and Microsoft  as well as the bold 
disruptive startups - from 23andMe to TaskRabbit  from the Black List to the Bevel razor -
solving the problems of the twenty-first century.Through vivid storytelling and straightforward
analysis  Masters of Scale distils their collective insights into a set of counterintuitive
principles that anyone can use. How do you find a winning idea and turn it into a scalable
venture? What can you learn from a 'squirmy no'? When should you stop listening to your
customers? Which fires should you put out right away  and which should you let burn? And can
you really make money while making the world a better place? (Answer: Yes. But you have to do
the work to keep your profits and values aligned.)Based on more than 100 interviews  and
incorporating new material never aired on the podcast  Masters of Scale offers a unique
insider's guide  filled with insights  wisdom  and strategies that will inspire you to
reimagine how you do business today.

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