What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to
scaling a successful business isn't talent network or strategy. It's an entrepreneurial
mindset-and that mindset can be cultivated. Behind the scenes in Silicon Valley Reid Hoffman
(founder of LinkedIn investor at Greylock) is a sought-after adviser to heads of companies and
heads of state. On each episode of his podcast Masters of Scale he sits down with a guest
from an all-star list of visionary founders and leaders digging into the surprising strategies
that power their company's growth. In this book he draws on their most riveting revealing
stories-as well as his own experience as a founder and investor-to distill the secrets behind
the most extraordinary success stories of our times. Here Hoffman teams up with Masters of
Scale's executive producers to offer a rare window into the entrepreneurial mind sharing
hard-won wisdom from leaders of iconic companies (including Apple Nike Netflix Spotify
Starbucks Google Instagram and Microsoft) as well as the bold disruptive startups (such as
23andMe TaskRabbit Black List and Walker & Co.) that are solving the problems of the
twenty-first century. Through vivid storytelling and incisive analysis Masters of Scale
distills their collective insights into a set of counterintuitive principles that anyone can
use. How do you find a winning idea and turn it into a scalable venture? What can you learn
from a squirmy no? When should you stop listening to your customers? Which fires should you put
out right away and which should you let burn? And can you really make money while making the
world a better place? (Answer: Yes. But you have to keep your profits and values aligned.)
Based on more than a hundred interviews and including a wealth of new material never aired on
the podcast this unique insider's guide will inspire you to reimagine how you do business
today.
