The gripping inside story of YouTube the company that upended media culture industry and
democracy-by a leading tech journalist Across the world people watch more than a billion hours
of video on YouTube every day. Every minute more than five hundred additional hours of footage
are uploaded to the site a technical feat unmatched in the history of computing. YouTube
invented the attention economy we all live in today forever changing how people are
entertained informed and paid online. Everyone knows YouTube. And yet virtually no one knows
how it works. Like Comment Subscribe is the first book to reveal the riveting
behind-the-scenes account of YouTube's technology and business detailing how it helped Google
its parent company achieve unimaginable power a narrative told through the people who run
YouTube and the famous stars born on its stage. It's the story of a revolution in media and an
industry run amok how a devotion to a simple idea-let everyone broadcast online and make money
doing so-unleashed an outrage and addiction machine that spun out of the company's control and
forever changed the world. Mark Bergen a top technology reporter at Bloomberg might know
Google better than any other reporter in Silicon Valley having broken numerous stories about
its successes and scandals. As compelling as the very platform it investigates Like Comment
Subscribe is a thrilling character-driven story of technological and creative ingenuity and
the hubris that undermined it.
