Like Comment Subscribe - Mark Bergen Kartoniert (TB)

The gripping inside story of YouTube the company that upended media culture industry and democracy-by a leading tech journalist Across the world people watch more than a billion hours of video on YouTube every day. Every minute more than five hundred additional hours of footage are uploaded to the site a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today forever changing how people are entertained informed and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like Comment Subscribe is the first book to reveal the riveting behind-the-scenes account of YouTube's technology and business detailing how it helped Google its parent company achieve unimaginable power a narrative told through the people who run YouTube and the famous stars born on its stage. It's the story of a revolution in media and an industry run amok how a devotion to a simple idea-let everyone broadcast online and make money doing so-unleashed an outrage and addiction machine that spun out of the company's control and forever changed the world. Mark Bergen a top technology reporter at Bloomberg might know Google better than any other reporter in Silicon Valley having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates Like Comment Subscribe is a thrilling character-driven story of technological and creative ingenuity and the hubris that undermined it.