Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He
was a member of the team that created Apple's legendary 'Think Different' campaign and he's
responsible for that little "i" that's a part of Apple's most popular products. Segall has also
served as creative director for IBM Intel Dell and BMW. He blogs about technology and
marketing at kensegall.com blog and has fun with it all at scoopertino.com. Follow Segall on
Twitter: @ksegall
