EAN: 9780691167497

FACE VALUE - ALEXANDER TODOROV GEBUNDEN

We make up our minds about others after seeing their faces for a fraction of a second - and
these snap judgments predict all kinds of important decisions. For example  politicians who
simply look more competent are more likely to win elections. Yet the character judgments we
make from faces are as inaccurate as they are irresistible  in most situations  we would guess
more accurately if we ignored faces. So why do we put so much stock in these widely shared
impressions? What is their purpose if they are completely unreliable? In this book  Alexander
Todorov  one of the world's leading researchers on the subject  answers these questions as he
tells the story of the modern science of first impressions. Drawing on psychology  cognitive
science  neuroscience  computer science  and other fields  this accessible and richly
illustrated book describes cutting-edge research and puts it in the context of the history of
efforts to read personality from faces. Todorov describes how we have evolved the ability to
read basic social signals and momentary emotional states from faces  using a network of brain
regions dedicated to the processing of faces. Yet contrary to the nineteenth-century
pseudoscience of physiognomy and even some of today's psychologists  faces don't provide us a
map to the personalities of others. Rather  the impressions we draw from faces reveal a map of
our own biases and stereotypes.

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