EAN: 9780749484187

CUSTOMER INNOVATION - MARION DEBRUYNE KOEN TACK...

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category
(1st edition) Many organizations approach customer-centic marketing and innovating their
business strategy in isolation to one another  missing groundbreaking opportunities for
advancement. Customer Innovation  second edition  turns this on its head by starting with the
customer  innovating around their needs  then building a customer led business strategy around
it. It presents a well-constructed three-by-three formula of connect  convert  collaborate 
laying the foundations for innovation and change  to improve the current customer journey and
expand into new customer horizons. This enables new product and service development to flow
with outstanding efficiency and substantial growth. Customer Innovation  second edition 
includes exciting updates around co-creation and the benefits of involving customers 
stakeholders and employees from the beginning. It provides guidance on using technology to
reinvent traditional business models  with consumer needs at the heart. With a spectacular
range of case studies  including Disney  LEGO and Johnson & Johnson  all delivered with active
takeaways  this is the ultimate handbook for any leader  business or marketing strategist 
ready to pave the way in a new era of customer led strategy.

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