EAN: 9780749486211

STRATEGIC SOURCING AND CATEGORY MANAGEMENT - MA...

How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs
cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it
was when it was launched 35 years ago and how can it be achieved with a substantial profit?
Strategic Sourcing and Category Management examines how IKEA - and other cost leading companies
- use category management to create advantages with direct and indirect sourcing. With 25
years' experience from IKEA  where he had the responsibility to develop and execute the
company's purchasing strategy  author Magnus Carlsson shares his insights on important topics:
when category management is profitable and why  how teams repeatedly create value and results 
what the main approaches are in different categories  how a company implements category
management  the difference between success and failure. In this new edition of Strategic
Sourcing and Category Management  Magnus Carlsson has added new themes including examples and
references from companies such as Maersk  Carlsberg  P&G and Aldi  illustrating the application
of cost leadership that spans far beyond IKEA. Even there  the cost leadership lessons are not
limited to home furnishings as the company is sourcing categories such as food  components 
materials  transports and indirect materials  with a total purchasing spend of approximately ?7
billion. But maybe even more importantly  the book illustrates how teams create value by
thinking differently and asking the right questions  allowing an understanding that goes beyond
mere tools and processes.

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