Explore 100 key concepts theories and guidelines that are critical for choosing and using
type. We communicate with text every single day but what does it mean to really understand
type—to use it with clear intent and purpose? The art and science of typography combines subtle
tweaks to line lengths with harmonious combinations of weights and styles considered typeface
pairings with a robust set of alternate characters exciting technological advances with the
realities of font licensing. There are so many ways designers can optimize how text is read and
influence the way its message is understood—and yet so many designers miscommunicate without
even realizing it. Richly illustrated and easy to navigate Universal Principles of Typography
pairs clear explanations of each principle with visual examples of it applied in practice.
By considering these concepts and examples you can learn to make more informed and ultimately
better typography decisions. Building upon tried-and-tested principles from the world of
print through to the very latest advances in browser technology this book will equip you with
everything you need to make the most informed typographic decisions in your design work today.
Featured principles are as diverse as: Characters & Glyphs Font v. Typeface Hierarchy
Inclusivity OpenType Pairing type Rhythm Web fonts Each principle is presented in a two-page
format . The left-hand page contains a succinct definition a full description of the principle
examples of its use and guidelines for use. Sidenotes appear to the right of the text and
provide elaborations and references. The right-hand page contains visual examples and related
graphics to support a deeper understanding of the principle. With Universal Principles of
Typography gain a deep understanding of the universal principles of typography and learn how
to apply them across any work you do with type from the simplest of documents to the most
complex of cross-platform design systems. The titles in the Rockport Universal series offer
comprehensive and authoritative information and edifying and inspiring visual examples on
multidisciplinary subjects for designers architects engineers students and anyone who is
interested in expanding and enriching their design knowledge.
