EAN: 9780760383384

UNIVERSAL PRINCIPLES OF TYPOGRAPHY - ELLIOT JAY...

We communicate with text every single day  but what does it mean to really understand type?to
use it with clear intent and purpose? The art and science of typography combines subtle tweaks
to line lengths with harmonious combinations of weights and styles  considered typeface
pairings with a robust set of alternate characters  exciting technological advances with the
realities of font licensing. There are so many ways designers can optimize how text is read and
influence the way its message is understood?and yet so many designers miscommunicate without
even realizing it.

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