NEW YORK TIMES BESTSELLER • From the author of The Power of Habit comes a fascinating book that
explores the science of productivity and why managing how you think is more important than
what you think-with an appendix of real-world lessons to apply to your life. At the core of
Smarter Faster Better are eight key productivity concepts-from motivation and goal setting to
focus and decision making-that explain why some people and companies get so much done. Drawing
on the latest findings in neuroscience psychology and behavioral economics-as well as the
experiences of CEOs educational reformers four-star generals FBI agents airplane pilots
and Broadway songwriters-this painstakingly researched book explains that the most productive
people companies and organizations don't merely act differently. They view the world and
their choices in profoundly different ways. A young woman drops out of a PhD program and
starts playing poker. By training herself to envision contradictory futures she learns to
anticipate her opponents' missteps-and becomes one of the most successful players in the world.
A group of data scientists at Google embark on a four-year study of how the best teams function
and find that how a group interacts is more important than who is in the group-a principle it
turns out that also helps explain why Saturday Night Live became a hit. A Marine Corps general
faced with low morale among recruits reimagines boot camp-and discovers that instilling a bias
toward action can turn even the most directionless teenagers into self-motivating achievers.
The filmmakers behind Disney's Frozen are nearly out of time and on the brink of
catastrophe-until they shake up their team in just the right way spurring a creative
breakthrough that leads to one of the highest-grossing movies of all time. What do these people
have in common? They know that productivity relies on making certain choices. The way we frame
our daily decisions the big ambitions we embrace and the easy goals we ignore the cultures we
establish as leaders to drive innovation the way we interact with data: These are the things
that separate the merely busy from the genuinely productive. In The Power of Habit Pulitzer
Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster
Better he applies the same relentless curiosity deep reporting and rich storytelling to
explain how we can improve at the things we do. It's a groundbreaking exploration of the
science of productivity one that can help anyone learn to succeed with less stress and
struggle and to get more done without sacrificing what we care about most-to become smarter
faster and better at everything we do.
