EAN: 9781472274182

THE POWER OF US - JAY VAN BAVEL DOMINIC J PACKE...

A revolutionary new understanding of identity  showing how the groups we belong to have a
powerful influence on our feelings  beliefs  and behaviour - and how these shared identities
can inspire both personal change and social movements. In The Power of Us  psychologists Jay
Van Bavel and Dominic J. Packer integrate their own cutting-edge research in psychology and
neuroscience to explain how identity really works and how to harness its dynamic nature to:
Boost cooperation and productivity Overcome bias Escape from echo chambers Break political
gridlock Mobilise for change Lead effectively Galvanise action to address persistent global
problems They explore such seemingly unrelated phenomena as why a small town in Germany spent
decades divided by shoes  why beliefs persist after they are disproven  how working together
synchronises our brains  and why effective leaders say 'we' a lot. The Power of Us will change
the way you understand yourself - and the people around you - forever. Praise for The Power of
Us: 'If you've ever struggled to understand why people join cults or mindlessly conform - or
wondered how to build great teams and influence better choices - this is the book you need.'
Charles Duhigg  author of Smarter Faster Better and The Power of Habit 'The Power of Us
assesses the influence of tribalism on our actions and specifies ways to turn the force from
destructive to constructive. A truly important book.' Robert Cialdini  author of Influence and
Pre-Suasion [Wildfire logo] ISBN 9781472274182 Non-Fiction £9.99 powerofus.online https: 
powerofus.substack.com  @jayvanbavel @dominicpacker_ @jayvanbavel @dominicpacker_ DrJayVanBavel
DrDominicPacker www.headline.co.uk @wildfirebks [Cover credit]

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