EAN: 9780241241677

THE PLAYBOOK - JENNIFER JACQUET GEBUNDEN

'This brilliantly subversive and witty book lays bare the techniques of manipulation and
disinformation that keep the rich and powerful rich and powerful. . . A landmark book' Brian
Eno'Very funny  as satire should be  until you realise it's deadly serious' Adam Rutherford 
BBC Radio 4 Start the WeekKnowledge is power. Which is why the rich and powerful don't want you
to have it.The Playbook is an exposé of the extraordinary lengths that corporations will go to
in order to spread disinformation and deny the scientific facts - around climate change  public
health risks and worker safety - when they don't suit their agenda.Written in the form of a
corporate handbook for tobacco  oil and pharmaceutical company executives  it is a litany of
obfuscation techniques  denial  delays and outright lies  including: how to recruit an academic
'expert' who is willing to compromise their integrity (or is just short of cash)  how to
massage the statistics  how to use legal and even physical intimidation against reporters and
activists  and how  just as in a casino  to keep your customers comfortable  unquestioning 
unthinking and playing along for as long as possible.Part satire  part social history  part
guide to resistance  The Playbook is a charge sheet against the powerful. It shows us how  by
understanding the methods and motives of disinformation campaigns  we may be able to outwit
them.

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