EAN: 9781119487623

STRATEGY BEYOND THE HOCKEY STICK - CHRIS BRADLE...

Beat the odds with a bold strategy We've all seen hockey stick business plans before. A future
where results sail confidently upward  but with a dip coinciding with next year's budget. CEOs
usually rely on their experience and business smarts to figure out which of those hockey sticks
are real  and which are fake. But all too often getting to a yes  competing for resources  and
striving to claim credit  cloud the hard decisions. Another strategy framework? No thanks  we
already have plenty of those  and they don't fix the real problem: the social dynamics in your
strategy room. Mining the data from thousands of large companies  McKinsey Partners Chris
Bradley  Martin Hirt and Sven Smit open the windows of that room  and bring an outside view.
They found three discrete groups of companies: the bottom quintile with massive economic losses
the long  flat  middle 60 percent with practically no economic profit  and the top 20 percent
to whom all the value accrues. Some companies do achieve real hockey stick performance: but
just 1-in-12 jump from the middle tier to the top over a ten year period. This does not happen
by magic--there is an empirically-backed science to improve your odds of success by
capitalizing on your endowment  riding the right trends  and most importantly  making a few big
moves. To make these big moves happen  you're going to have to break through inertia 
gamesmanship and risk aversion. You're going to have to mitigate human biases and manage group
dynamics. Eight practical shifts can help you do this  and unlock bigger  bolder  better
strategies. This is not another by-the-book approach to strategy. It's not another trudge
through frameworks or small-scale case studies promising a secret formula for success. It's an
irreverent  fact-driven  and humorous take on the real world of strategic decision making.

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