WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the
leading business trends today extended reality (XR) promises to revolutionize the way
consumers experience their encounters with brands and products of all kinds. Top brands from
Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that
capture the interest and imaginations of their target markets. In Extended Reality in Practice:
100+ Amazing Ways Virtual Augmented and Mixed Reality are Changing Business and Society
celebrated futurist technologist speaker and author Bernard Marr delivers a robust and
accessible explanation of how all kinds of firms are developing innovative XR solutions to
business problems. You'll discover the new ways that companies are harnessing virtual
augmented and mixed reality to improve consumers' perception of their brands. You'll also find
out why there are likely to be no industries that will remain untouched by the use of XR and
why these technologies are popular across the commercial governmental and non-profit
spectrums. Perfect for Chief Executive Officers business owners leaders managers and
professionals working in business development Extended Reality in Practice will also earn a
place in the libraries of professionals working within innovation teams seeking an accessible
resource on the possibilities and potential created by augmented virtual and mixed reality
technologies. An insightful exploration of extended reality from a renowned thought leader
technologist and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual Augmented
and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of
the most exciting and impactful business trends to find traction in years. Celebrated futurist
and author Bernard Marr walks you through the ins and outs of XR or extended reality and how
it promises to revolutionize everything from the experience of walking through an airport or
shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and
illuminating case studies from businesses and organizations in a variety of industries
including Burger King BMW Boeing and the U.S. Army and see how they're turning virtual
mixed and augmented reality experiences into big wins for their stakeholders. You'll also find
out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm
customer loyalty with reinvigorated consumer experiences. Ideal for executives founders
business leaders and owners and professionals of all sorts Extended Reality in Practice is an
indispensable guide to an indispensable new technology. The book is the leading resource for
anyone seeking a one-stop reference for augmented virtual and mixed reality tech and their
limitless potential for enterprise.
