EAN: 9781119815150

DESIGN THINKING FOR BUSINESS GROWTH - MICHAEL L...

Reinvigorate your innovation approach with business ecosystems In a business ecosystem 
different companies collaborate along and across previously sacrosanct industry barriers 
encouraging innovation and the development of groundbreaking new products and services. Design
Thinking for Business Growth delivers an eye-opening  fresh approach to designing and scaling
business models and ecosystems. In this book  Michael Lewrick delivers a comprehensive
procedural model for the design  development  and implementation of business ecosystems. He
also presents the most critical design methods and tools you'll need to make your own ecosystem
a success. * Fleshed out case studies and examples of companies with successful business
ecosystem initiatives * A mindset for business growth  including the use of design lenses and
the exploitation of momentum and speed to facilitate innovation * Practical exercises to better
understand and implement the ideas discussed in the book Perfect for founders  managers  and
executives in industries of all types  Design Thinking for Business Growth also belongs in the
libraries of product managers  department heads  and non-profit professionals who wish to
better understand how to develop new and innovative ideas that lead to company growth and
success. With a topical view of the design paradigm  Design Thinking for Business Growth
complements the international bestsellers The Design Thinking Playbook and The Design Thinking
Toolbox. If you are ready to apply a new design thinking mindset for remarkable business growth
Design Thinking for Business Growth is your ultimate tool for success.

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