EAN: 9781250045119

THE BIRTH OF KOREAN COOL - EUNY HONG TASCHENBUCH

A FRESH  FUNNY  UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE
POWERHOUSE OF THE TWENTY-FIRST CENTURY By now  everyone in the world knows the song Gangnam
Style and Psy  an instantly recognizable star. But the song's international popularity is no
passing fad. Gangnam Style is only one tool in South Korea's extraordinarily elaborate and
effective strategy to become a major world superpower by first becoming the world's number one
pop culture exporter. As a child  Euny Hong moved from America to the Gangnam neighbourhood in
Seoul. She was a witness to the most accelerated part of South Korea's economic development 
during which time it leapfrogged from third-world military dictatorship to first-world liberal
democracy on the cutting edge of global technology. Euny Hong recounts how South Korea vaulted
itself into the twenty-first century  becoming a global leader in business  technology 
education  and pop culture. Featuring lively  in-depth reporting and numerous interviews with
Koreans working in all areas of government and society  The Birth of Korean Cool reveals how a
really uncool country became cool  and how a nation that once banned miniskirts  long hair on
men  and rock 'n' roll could come to mass produce boy bands  soap operas  and the world's most
important smart phone.

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