EAN: 9781292363516

KOTLER PHILIP MARKETING FOR HOSPITALITY AND TOU...

For courses in Hospitality Marketing  Tourism Marketing  Restaurant Marketing  or Hotel
Marketing. Marketing for Hospitality and Tourism  8e is the definitive source for hospitality
marketing courses. Taking an integrative approach  this highly visual  four-color book
discusses hospitality marketing from a team perspective  examining each hospitality department
and its role in the marketing mechanism. These best-selling authors are known as leading
marketing educators and their book  a global phenomenon  is the most frequent adoption for the
course. Developed with extensive student and professor reviews  this edition includes new
coverage of social media  discussion of current industry trends  and hands-on application
assignments.

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