EAN: 9781292269566

PRINCIPLES OF MARKETING - PHIL T KOTLER GARY AR...

Principles of Marketing  8th European Edition  by Kotler et al. admirably covers a wide range
of theoretical concepts and practical issues and accurately reflects the fast-moving pace of
marketing in the modern world - examining traditional aspects of marketing and blending them
with modern and future concepts. The authors of this European Edition present fundamental
marketing information within an innovative customer-value framework  to help students
understand how to create value and build customer relationships. In a fast-changing 
increasingly digital and social marketplace  it is more vital than ever for marketers to
develop meaningful connections with their customers. Principles of Marketing  8th European
Edition  helps students master today's key marketing challenge: to create vibrant  interactive
communities of consumers who make products and brands an integral part of their daily lives.

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