EAN: 9781350266148

THE ART OF POLITICAL STORYTELLING - PHILIP SEAR...

Now in paperback and with a new Afterword offering insights into the events of 2020 and early
2021  including the pandemic  global protests  racial justice debates and the US presidential
election  this book provides an original and compelling way of understanding the chaotic world
of today's politics. In our post-truth world  tapping into people's emotions has proved far
more effective than rational argument - and  as Seargeant argues  the most powerful tool for
manipulating emotions is a gripping narrative. From Trump's America to Brexit Britain  weaving
a good story  featuring fearless protagonists  challenging quests against seemingly
insurmountable odds  and soundbite after soundbite of memorable dialogue has been at the heart
of political success. So does an understanding of the art of storytelling help explain today's
successful political movements? Can it translate into a blueprint for victory at the ballot
box? The Art of Political Storytelling looks at how stories are created  shared and contested 
illuminating the pivotal role that persuasive storytelling plays in shaping our understanding
of the political world we live in. By mastering the tools and tricks of narrative  and
evaluating the language and rhetorical strategies used to craft and enact them  Seargeant
explains how and why today's combination of new media  populism and partisanship makes
storytelling an ever more important part of the persuasive and political process.

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