EAN: 9781430239000

EFFECTIVE FRONTLINE FUNDRAISING - JEFF STAUCH K...

Today  nearly every charitable nonprofit  advocacy group  professional group  and politician
relies on the philanthropy of others. Whether it's a private college  a hospital or museum  a
lobbying group  or a local  low-budget food shelf  operational and marketing costs and capital
investments are often largely underwritten through the generous support of donors. Nonprofits
need some people to write $25 checks on a regular basis  and they need others to make
six-figure pledges. The bad news: Since the economic collapse of 2008  getting people to part
with precious dollars has become ever more difficult. The good news is that people are still
inclined to be generous to organizations  causes  and candidates they believe in. Effective
Frontline Fundraising provides the information you'll need to set up and manage an effective
development team capable of consistently raising gifts  both large and small. Effective
Frontline Fundraising will not only teach those skills for getting the gift you want in the
short run  but it will also show how to build a meaningful  long-lasting relationship between
your organization and your donor base. This book: Shows how to keep that organizational
lifeblood-cash-running through your vital operations Explains how to create a firm foundation
from which to solicit funds Provides examples of successful and unsuccessful fundraising
messages and plans Teaches you how to ask confidently for gifts from $25 to $1 000 000 ... or
more!

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