EAN: 9781430263494

BUSINESS JOURNALISM - KEITH HAYES KARTONIERT (TB)

Business Journalism: How to Report on Business and Economics is a basic guide for journalists
working in countries moving to open-market economies  students in journalism courses 
journalists changing direction from general news reporting to business and economic reporting 
and bloggers. It also explains the differences in technique required for general reporters to
deliver business news for text  TV  or radio. Veteran journalist Keith Hayes  who has worked
for such organizations as Reuters  PBS  the BBC  CBC  and CNBC  provides a quick reference to
journalistic practice that covers everything from how to meet a deadline to getting answers
from company or government officials who would rather not talk. It also provides background on
specific knowledge that journalists should have to report on the business and the economy
accurately and with insight. That includes understanding the major markets and how they work 
learning to read a balance sheet  and getting the story even when a company or government sets
up roadblocks. As Hayes demonstrates  effective journalists are story tellers who need to tell
the story well while making certain they are providing the facts as they find them and
understand them. Among other things  readers will also learn: How to write a business news
story How to report business news on television How to report in a globalized business world
How to get usable information from press conferences and briefings The basics of macroeconomics
the financial markets  and company-specific financial data How

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