A few square miles of Northern California contain some of the world's largest companies whose
products affect billions of people every single day. What made these giants of Silicon Valley
as impactful as they are? What do their paths to success have in common? Turning Silicon into
Gold is a sharp analysis of 25 case studies examining just that. Authors Griffin Kao Jessica
Hong Michael Perusse and Weizhen Sheng provide relevant commentary as they explore the
stories behind companies such as Apple Amazon OpenTable and many more. These organizations
used unique problem-solving strategies to forever change the face of tech-whether it was
Facebook's second mover advantage over MySpace or Nintendo's leap of faith in the 1980s to
revitalize the video game industry. Learn by example as Turning Silicon into Gold divulges the
inner workings behind some of the most significant business decisions in tech history. The
nuanced ways these companies tackled emerging markets and generated growth in uncertain times
is essential knowledge for modern business leaders innovators and aspiring founders. Whether
you are simply curious about the origins of the world's tech giants or you are an entrepreneur
looking for inspiration the thoughtful comprehensive case study collection that is Turning
Silicon into Gold belongs on your bookshelf. What You Will Learn Understand why companies like
Amazon Facebook OpenTable and more have made some controversial and strategic decisions
Realize how Big Data is driving the success of many new and mature ventures See how tech
companies are tackling emerging markets and generating growth Examine how capital flows through
the tech industry Who This Book is ForThe book is for people currently in or interested in
exploring a career in the intersection of technology and business such as product management
entrepreneurship or non-coding positions at a tech company-it's also great for people
generally curious about how the tech industry operates. The book offers case studies in an
engaging and approachable way while still providing important takeaways and probing
questions-perfect for the casual reader or even someone trying to prepare for interviews.
