EAN: 9780399564239

JIM COLLINS - GEBRAUCHT BE 20 (BEYOND ENTREPREN...

From Jim Collins  the most influential business thinker of our era  comes an ambitious upgrade
of his classic  Beyond Entrepreneurship  that includes all-new findings and world-changing
insights. What's the roadmap to create a company that not only survives its infancy but thrives
changing the world for decades to come? Nine years before the publication of his epochal
bestseller Good to Great  Jim Collins and his mentor  Bill Lazier  answered this question in
their bestselling book  Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark
on the business community  influencing the young pioneers who were  at that time  creating the
technology revolution that was birthing in Silicon Valley. Decades later  successive
generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship
to answer the most pressing business questions. BE 2.0 is a new and improved version of the
book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0  Jim Collins honors his mentor
Bill Lazier  who passed away in 2005  and reexamines the original text of Beyond
Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond
Entrepreneurship  as well as four new chapters and fifteen new essays. BE 2.0 pulls together
the key concepts across Collins' thirty years of research into one integrated framework called
The Map. The result is a singular reading experience  which presents a unified vision of
company creation that will fascinate not only Jim's millions of dedicated readers worldwide 
but also introduce a new generation to his remarkable work.

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