EAN: 9780399564239

JIM COLLINS - GEBRAUCHT BE 20 (BEYOND ENTREPREN...

From Jim Collins  the most influential business thinker of our era  comes an ambitious upgrade
of his classic  Beyond Entrepreneurship  that includes all-new findings and world-changing
insights.  What's the roadmap to create a company that not only survives its infancy but
thrives  changing the world for decades to come?   Nine years before the publication of his
epochal bestseller Good to Great  Jim Collins and his mentor  Bill Lazier  answered this
question in their bestselling book  Beyond Entrepreneurship.  Beyond Entrepreneurship left a
definitive mark on the business community  influencing the young pioneers who were  at that
time  creating the technology revolution that was birthing in Silicon Valley. Decades later 
successive generations of entrepreneurs still turn to the strategies outlined in Beyond
Entrepreneurship to answer the most pressing business questions.   BE 2.0 is a new and improved
version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0  Jim Collins
honors his mentor  Bill Lazier  who passed away in 2005  and reexamines the original text of
Beyond Entrepreneurship with his 2020 perspective.   The book includes the original text of
Beyond Entrepreneurship  as well as four new chapters and fifteen new essays. BE 2.0 pulls
together the key concepts across Collins' thirty years of research into one integrated
framework called The Map. The result is a singular reading experience  which presents a unified
vision of company creation that will fascinate not only Jim's millions of dedicated readers
worldwide  but also introduce a new generation to his remarkable work.

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