Increasingly business leaders are either looking to start a new developer program at their
company or looking to increase the impact of their existing DevRel program. In this context
software developers are finally recognized as legitimate decision makers in the technology
buying process regardless of the size of their organization. New companies are appearing with
the sole purpose of making tools for developers and even companies whose primary focus was
elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel
has grown there are still re-occurring challenges for DevRel leaders. It is these challenges
that this book addresses covering all aspects of a DevRel program. It is an essential
reference to professionalize the practice of developer relations by providing you with
strategic repeatable and adoptable frameworks processes and tools including developer
segmentation and personas and developer experience frameworks. InDeveloper Relations you'll
find the answers to the following questions: How do we convince stakeholders to support a
program? How do we go about creating a program? How do we make developers aware of our offer?
How do we stand out from the crowd? How do we get developers to use our products? How do we
ensure developers are successful using our products? How do we measure success? How do we
maintain the support of our stakeholders? After reading this book you'll have a clear
definition of what developer relations is the type of companies that engage in DevRel and the
scope and business models involved. What You Will Learn Discover what developer relations is
and how it contributes to a company's success Launch a DevRel program Operate a successful
program Measure the success of your program Manage stakeholders Who This Book Is For Those
interested in starting a new developer program or looking to increase the impact of their
existing one. From executives to investors from marketing professionals to engineers all will
find this book useful to realize the impact of developer relations.
