EAN: 9781501121746

SPRINT - JAKE KNAPP JOHN ZERATSKY BRAD KOWITZ G...

From inside Google Ventures  a unique five-day process for solving tough problems  proven at
thousands of companies in mobile  e-commerce  healthcare  finance  and more. Entrepreneurs and
leaders face big questions every day: What's the most important place to focus your effort  and
how do you start? What will your idea look like in real life? How many meetings and discussions
does it take before you can be sure you have the right solution? Now there's a surefire way to
answer these important questions: the Design Sprint  created at Google by Jake Knapp. This
method is like fast-forwarding into the future  so you can see how customers react before you
invest all the time and expense of creating your new product  service  or campaign. In a Design
Sprint  you take a small team  clear your schedules for a week  and rapidly progress from
problem  to prototype  to tested solution using the step-by-step five-day process in this book.
A practical guide to answering critical business questions  Sprint is a book for teams of any
size  from small startups to Fortune 100s  from teachers to nonprofits. It can replace the old
office defaults with a smarter  more respectful  and more effective way of solving problems
that brings out the best contributions of everyone on the team?and helps you spend your time on
work that really matters.

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