EAN: 9781509843565

THE FORMULA - ALBERT-LÁSZLÓ BARABÁSI KARTONIERT...

'A smart  readable account of the unexpected scientific principles that drive success'  
Financial Times   'It's rare that a book about success turns out to be such a page-turner  File
The Formula away with Freakonomics or Outliers '  GeekWire   'Fascinating'  Bloomberg
Businessweek   'A fun  fast  first-hand account of efforts to use big data to pull back the
curtains on our collective dynamics. The Formula offers a rich tour of research on how
relatively simple feedback forces channel our lives in surprising and counter-intuitive ways' 
Nature    The groundbreaking international bestseller which reveals the indisputable scientific
laws that turn your achievements into success and shows you how to use them to your own
advantage.   In The Formula   Albert-László Barabási  one of the world's leading experts on the
science of networks  reveals the unspoken rules behind who truly gets ahead and why  and
outlines the five laws that govern this phenomenon and how we can use them to our own
advantage.  Drawing on big data research that covers everyone from ace fighter pilot the Red
Baron to graffiti artist Jean-Michel Basquiat  Miles Davis and his recording of Kind of Blue to
Marcel Duchamp and Tiger Woods  Barabási shows why success can come at any time  as long as we
are persistent  why in successful teams one person gets the lion's share of the credit  and why
the last interviewee almost always gets the job.  Unveiling the scientific principles that
drive success  and how to leverage them  Barabási offers a new understanding of the very
foundation of how people excel in today's society  and how to harness these principles for
yourself.

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